Why should you blog for your company? There are endless reasons! Driving traffic to your own website, increasing your SEO rankings, become a subject matter expert, and developing a better customer relationship. These are only a few of the reasons why blogging is so important for your company. If you want to create the best blog content for your business, you need to learn how to blog first. Keep reading for some tips on blogging for the beginner.
How To Blog
Starting writing a blog can be difficult, but there are some ways to make it easier for you. The following steps will help you get started blogging:
- Create a list of possible blog topics
- Choose a blog topic that is relevant and timely
- Write a draft and then work on something else for a bit and then come back to writing to see if what you wrote makes sense
- If possible, have a second set of eyes look at your blog before posting
- Images are just important as your words. Choose some great images for your blog.
- Publish and share your blog on all your social media platforms
Things to Keep In Mind When Writing A Blog
Some things to keep in mind when writing a blog is knowing what you want to achieve with the blog. Write about topics that matter to you in your company, and remain genuine and write in a tone that expresses your personality. Plan how you are going to share the blog on social media by creating a posting schedule to reach the maximum amount of people. You can even use links to internal pages on your website and link to other websites when relevant. Lastly, review your blog as if you were the reader to understand the perspective of your audience.
How Often Should You Blog?
How often should you be blogging? Some points to consider is how much time do you actually have to devote to blogging? Look at how often other people in your field are posting blogs, and how often your business or industry changes and releases new information. When you blog regularly, your readers will be programmed to check for new content, and your SEO will improve over time.
Keep Your Blog On Top
Each blog should be a minimum of 300 words to rank for SEO. Blogs over 1,000 words often become hard to read, so it is important to break up the post with concise paragraphs and images. Use images that are not copyright protected from pixabay.com and pexels.com. These make it easy to find free photos for your blog. Try and use at least one photo in the body of your blog when possible, or every 350 words. You can also use Pixlr.com/editor to crop and edit photos for free if you don’t have have access to photoshop.
Some possible blog topics tips to get your creative juices flowing? Topics you feel like you’re an expert on, a post explaining how to do something in your field, writing reviews of a product or service you use, or even writing a list of things to achieve a certain goal! There are so many interesting topics out there to be explored. Try writing a blog for your company today on one of the top blogging platforms like WordPress, Blogger, SquareSpace, Tumblr, even LinkedIn!
Robb Digital is here to answer any of your questions about expanding your online presence through blogging! Contact us today to schedule your free consultation today.